Lyft Takes on the Weather
Weather influences everything we do, especially if and when we use a service like Lyft. Skymosity makes it easy to digest this big weather data so brands can better understand influence on their products and services to make smarter decisions. In addition to data insight, Skymosity makes weather marketing actionable for brands like Lyft. Learn how having a clear understanding of weather’s influence has become essential for Lyft’s ability to create a smarter strategy for maximizing rider demand and matching driver supply.
Highlights from the Case Study
- An explanation on how weather-based marketing is rapidly emerging as one of the most impactful approaches in eCommerce
- The importance of mastering the weather in order to maximize data analysis and marketing efforts
- How Lyft was able to use weather-based marketing to better manage rider demand with driver supply