Brooks Running Makes it Rain

Utilizing Skymosity’s advanced weather marketing platform, Brooks Running has been able to create and deploy relevant, hyper-targeted email triggers based on the real-time weather of their subscribers. With these weather-based email triggers, Brooks has experienced over 61% lift in email conversion rates and a remarkable 56% lift in revenue per delivered email.

See how Brooks Running was able to utilize these hyper-targeted email triggers to achieve significantly higher conversion rates as well as revenue per email delivered.

Highlights from the Case Study

  • A brief explanation on how weather is a key focus among retailers due to its profound influences on consumer purchase behavior
  • Using big weather data in a seamless way to create a better email experience and target the right customers at the right time
  • How Brooks Running was able to set up, automatically select, and deploy multiple email campaigns based on any weather condition

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