Blog Archives

Never Forget (about Weather Diversity)


As we approach a time when weather is becoming drastically different throughout the United States, it becomes a painfully obvious point to mention how crucial recognizing weather diversity is to a brand’s marketing efforts. Whereas, most of California, Arizona, and

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Posted in Weather Marketing

Dollar General Blames the Weather


As reporting is becoming finalized for Q1 results across sectors, Dollar General blames weak results on poor weather, in combination with a weak economy. “Dollar General’s first quarter same-store sales improvement of 1.5 percent was driven by growth in our

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Posted in Articles, Weather Analytics, Weather Marketing, Weather-Based Email Triggers