Blog Archives

Optimizely Customers Can Now Deliver Weather-Based Online Experiences

Weather marketing platform, Skymosity, partners with Optimizely to bring advanced weather personalization capabilities to Optimizely customers View the PDF Version of this Press Release San Francisco, CA – Skymosity, a leading weather marketing platform, today announced partnering with Optimizely, the leading customer experience optimization

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Posted in Press Releases, Weather Marketing

Never Forget (about Weather Diversity)

SanDiegoWeather

As we approach a time when weather is becoming drastically different throughout the United States, it becomes a painfully obvious point to mention how crucial recognizing weather diversity is to a brand’s marketing efforts. Whereas, most of California, Arizona, and

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Posted in Weather Marketing

Heat Advisory Notice: The Bay Area is Hot!

HeatAdvisory

The National Weather Service has issued a heat advisory for around San Francisco Bay, Santa Clara Valley, and around Monterey Bay… but what exactly is a heat advisory? A heat advisory is issued by the National Weather Service when one

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Posted in Weather Marketing

Skymosity Launches EA Rainmaker for Weather-Based Email Triggers on HubExchange, Salesforce ExactTarget Marketing Cloud’s Integrated Apps Marketplace, at Connections

EARainmaker

ExactTarget customers can now leverage weather’s influence on consumer purchase behavior. San Rafael, CA, September 30, 2014– Skymosity announced it has launched EA Rainmaker on HubExchange, bringing marketers a new solution to power advanced weather-based marketing within the Salesforce ExactTarget

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Posted in Email Aptitude, Press Releases, Weather Marketing, Weather-Based Email Triggers

BBC Highlights How Sainsbury’s & Tesco Supermarkets Maximize Weather

tesco_rain

“Weather is Big Business” is the phrase BBC used to open up a 2011 segment on weather’s influence on consumer purchase behavior, and they’re right. Weather influences consumers in profound ways- to what products or services to buy, where and

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Posted in Articles, Weather Marketing