Blog Archives

Never Forget (about Weather Diversity)


As we approach a time when weather is becoming drastically different throughout the United States, it becomes a painfully obvious point to mention how crucial recognizing weather diversity is to a brand’s marketing efforts. Whereas, most of California, Arizona, and

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Posted in Weather Marketing

Heat Advisory Notice: The Bay Area is Hot!


The National Weather Service has issued a heat advisory for around San Francisco Bay, Santa Clara Valley, and around Monterey Bay… but what exactly is a heat advisory? A heat advisory is issued by the National Weather Service when one

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Posted in Weather Marketing

Data Analysis TODAY: Weather Diversity & Weather Marketing


Weather Diversity is a very commonly accepted, yet very little spoken of concept, that truly affects the attitudes, habits, and behavior of nearly everyone across the world. In the United States in particular, with the massive quantity of land and

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Posted in Articles, Weather Analytics, Weather Marketing, Weather-Based Email Triggers

How Weather Will Influence Super Bowl XLVIII

Super Bowl XLVIII underscores the value of weather-based advertising. Build up to the Super Bowl runs through the veins of every football fanatic across the US just as weather marketing runs through the veins of the Skymosity team. The Denver

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Posted in Articles, White Papers