Blog Archives

Add Weather Targeting to your 2015 Marketing Aresenal

Weather influences businesses in many ways, from consumer purchase behavior to strategic marketing to management of demand and supply chains, but many businesses don’t have the tools necessary in order to reach the right customers at the right time with

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Posted in Skymosity Team, Weather Analytics, Weather Marketing, Weather-Based Email Triggers

Optimizely Customers Can Now Deliver Weather-Based Online Experiences

Weather marketing platform, Skymosity, partners with Optimizely to bring advanced weather personalization capabilities to Optimizely customers View the PDF Version of this Press Release San Francisco, CA – Skymosity, a leading weather marketing platform, today announced partnering with Optimizely, the leading customer experience optimization

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Posted in Press Releases, Weather Marketing

Never Forget (about Weather Diversity)

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As we approach a time when weather is becoming drastically different throughout the United States, it becomes a painfully obvious point to mention how crucial recognizing weather diversity is to a brand’s marketing efforts. Whereas, most of California, Arizona, and

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Posted in Weather Marketing

Skymosity Announces Silver Level Sponsorship of Salesforce ExactTarget Marketing Cloud Connections 2014

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Connections, the industry’s premier digital marketing conference, to welcome digital marketers, business leaders and software developers to Indianapolis Indianapolis, IN – Sept. 19, 2014 – Skymosity today announced that it is a Silver Level Sponsor of Salesforce ExactTarget Marketing Cloud

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Posted in Email Aptitude, Press Releases, Skymosity Team, Weather Marketing, Weather-Based Email Triggers

Case Study: Brooks Running Makes It Rain With Weather Marketing

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Utilizing Skymosity’s advanced weather marketing platform, Brooks Running has been able to create and deploy relevant, hyper-targeted email triggers based on the real-time weather of their subscribers. With these weather-based email triggers, Brooks has experienced over 61% lift in email

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Posted in Email Aptitude, Skymosity Team, Weather Marketing, Weather-Based Email Triggers