Blog Archives

Never Forget (about Weather Diversity)


As we approach a time when weather is becoming drastically different throughout the United States, it becomes a painfully obvious point to mention how crucial recognizing weather diversity is to a brand’s marketing efforts. Whereas, most of California, Arizona, and

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Posted in Weather Marketing

BBC Highlights How Sainsbury’s & Tesco Supermarkets Maximize Weather


“Weather is Big Business” is the phrase BBC used to open up a 2011 segment on weather’s influence on consumer purchase behavior, and they’re right. Weather influences consumers in profound ways- to what products or services to buy, where and

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Posted in Articles, Weather Marketing