Skymosity Weather Marketing Email Triggers Now Integrated with Responsys
Weather influences everything, especially consumer purchase behavior for products and services. Skymosity makes big weather data both easy to digest and highly actionable, so brands can maximize the influence that weather has on their customers. Skymosity not only provides meaningful data insight through weather analytics tools, but also enables brands to take action on these insights with their patent-pending weather-based email trigger technology.
Skymosity has integrated with Responsys so that brands can utilize the Skymosity platform to create and deploy advanced automated email triggers through their Responsys account, based on the subscriber’s current or forecasted weather condition or temperature range. Covering every zip code in the US and Canada, a Responsys user can utilize the Skymosity platform to create multiple triggers, each with custom creative and weather condition logic. A trigger can be set to automatically deploy based on an immediate weather change, or set to “forecast” mode, in which the user can indicate how far out to look at a local forecast. Only subscribers living in a specific city where the campaign conditions are set to occur will receive the email.
Read Skymosity’s Latest White Paper: Weather is the New Black, Part 1: Weather Changes Everything
Skymosity Helps Marketers Anticipate and Exploit The Weather
Skymosity is a breakthrough Weather Marketing SaaS Platform that provides advanced weather analytics and real-time weather marketing based on any current or forecasted condition. Starting with its flagship and patent-pending email trigger technology, EA Rainmaker, the Skymosity Weather Marketing Platform transforms big weather data into actionable wins for marketers.
Watch a Trailer for the Skymosity Weather Marketing Platform