Blog Archives

Weather is the New Black Part One: Weather Changes Everything

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Skymosity is pleased to announce the release of our latest white paper: Weather is the New Black – Part One: Weather Changes Everything to explore the relationships between marketing and weather. Diving deep into marketer weather considerations and proceeding through

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Posted in Articles, Press Releases, Weather Analytics, Weather Marketing, White Papers

How Weather Will Influence Super Bowl XLVIII

Super Bowl XLVIII underscores the value of weather-based advertising. Build up to the Super Bowl runs through the veins of every football fanatic across the US just as weather marketing runs through the veins of the Skymosity team. The Denver

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Posted in Articles, White Papers

White Paper: Tips for Retailers in 2014

Retail eCommerce is growing by leaps and bounds. We’re in a new era of eCommerce, where online retailers are growing faster than their brick and mortar counterparts. In this age, where apparel & accessories sites, according to eMarketer, are increasing sales revenue by 17% year over year and are projected to be a $64.6 industry in 2014, it is more crucial than ever for apparel retailers to take advantage of the following 3 marketing essentials. Continue reading: 3 Marketing Essentials for Apparel Retail in 2014.

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Posted in White Papers