Blog Archives

Expert Interview Series: How Weather Affects Consumer Purchase Behavior

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Andrew Christison, the Director of Business Development at Skymosity Weather Targeting, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on Marketing Automation. The series, hosted by TechnologyAdvice’s Clark Buckner, explores a variety of business

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Posted in Skymosity Team, Weather Marketing, Weather-Based Email Triggers

Add Weather Targeting to your 2015 Marketing Aresenal

Weather influences businesses in many ways, from consumer purchase behavior to strategic marketing to management of demand and supply chains, but many businesses don’t have the tools necessary in order to reach the right customers at the right time with

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Posted in Skymosity Team, Weather Analytics, Weather Marketing, Weather-Based Email Triggers

Skymosity Launches EA Rainmaker for Weather-Based Email Triggers on HubExchange, Salesforce ExactTarget Marketing Cloud’s Integrated Apps Marketplace, at Connections

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ExactTarget customers can now leverage weather’s influence on consumer purchase behavior. San Rafael, CA, September 30, 2014– Skymosity announced it has launched EA Rainmaker on HubExchange, bringing marketers a new solution to power advanced weather-based marketing within the Salesforce ExactTarget

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Posted in Email Aptitude, Press Releases, Weather Marketing, Weather-Based Email Triggers

Skymosity Announces Silver Level Sponsorship of Salesforce ExactTarget Marketing Cloud Connections 2014

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Connections, the industry’s premier digital marketing conference, to welcome digital marketers, business leaders and software developers to Indianapolis Indianapolis, IN – Sept. 19, 2014 – Skymosity today announced that it is a Silver Level Sponsor of Salesforce ExactTarget Marketing Cloud

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Posted in Email Aptitude, Press Releases, Skymosity Team, Weather Marketing, Weather-Based Email Triggers

Case Study: Brooks Running Makes It Rain With Weather Marketing

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Utilizing Skymosity’s advanced weather marketing platform, Brooks Running has been able to create and deploy relevant, hyper-targeted email triggers based on the real-time weather of their subscribers. With these weather-based email triggers, Brooks has experienced over 61% lift in email

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Posted in Email Aptitude, Skymosity Team, Weather Marketing, Weather-Based Email Triggers