Blog Archives

Add Weather Targeting to your 2015 Marketing Aresenal

Weather influences businesses in many ways, from consumer purchase behavior to strategic marketing to management of demand and supply chains, but many businesses don’t have the tools necessary in order to reach the right customers at the right time with

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Posted in Skymosity Team, Weather Analytics, Weather Marketing, Weather-Based Email Triggers

NPD Group Restaurant Industry Expert Advocates Weather Marketing

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NPD Group, a market information and advisory services firm, found that while restaurants overall experienced a 1% decline in traffic in Q1, delivery orders, in contrast experienced an increase by 4%. This influx was greatly attributed to the weather.  Adverse

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Posted in Articles, Weather Analytics, Weather Marketing, Weather-Based Email Triggers

Dollar General Blames the Weather

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As reporting is becoming finalized for Q1 results across sectors, Dollar General blames weak results on poor weather, in combination with a weak economy. “Dollar General’s first quarter same-store sales improvement of 1.5 percent was driven by growth in our

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Posted in Articles, Weather Analytics, Weather Marketing, Weather-Based Email Triggers

Weather Marketing Firm, Skymosity, Launches EA Rainmaker™ App in Bronto AppCenter

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Bronto Customers Now Have Access to EA Rainmaker™ from Skymosity For Easy Execution of Weather-Based Email Automation San Francisco, CA & Durham, NC Skymosity™ announces the launch of its patent-pending weather-based email trigger technology, EA Rainmaker™, in the Bronto AppCenter,

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Posted in Press Releases, Weather Analytics, Weather Marketing, Weather-Based Email Triggers

Study: Consumers Spend More in “Comfortably Warm Temperatures”

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2013 research by Yonat Zwebner, Leonard Lee, and Jacob Goldenberg, found that… “warm temperatures increase individuals’ valuation of products.” They call the phenomenon temperature premium effect, and validated this effect through 5 independent studies. Their logic is that physical warmth

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Posted in Articles, Weather Analytics, Weather Marketing, Weather-Based Email Triggers