Blog Archives

Expert Interview Series: How Weather Affects Consumer Purchase Behavior


Andrew Christison, the Director of Business Development at Skymosity Weather Targeting, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on Marketing Automation. The series, hosted by TechnologyAdvice’s Clark Buckner, explores a variety of business

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Posted in Skymosity Team, Weather Marketing, Weather-Based Email Triggers

Email Aptitude Celebrates 2 Clients Recognized As Forbes 30 under 30


Email Aptitude Clients, Paul Goodman & Griffin Thall, Cofounders of PuraVida Bracelets, and Neil Parikh, Cofounder of Casper, make the Forbes 30 Under 30 List of 2015 Email Aptitude is proud to announce that two of their clients’ companies’s founders,

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Posted in Articles, Email Aptitude

Add Weather Targeting to your 2015 Marketing Aresenal

Weather influences businesses in many ways, from consumer purchase behavior to strategic marketing to management of demand and supply chains, but many businesses don’t have the tools necessary in order to reach the right customers at the right time with

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Posted in Skymosity Team, Weather Analytics, Weather Marketing, Weather-Based Email Triggers

Optimizely Customers Can Now Deliver Weather-Based Online Experiences

Weather marketing platform, Skymosity, partners with Optimizely to bring advanced weather personalization capabilities to Optimizely customers View the PDF Version of this Press Release San Francisco, CA – Skymosity, a leading weather marketing platform, today announced partnering with Optimizely, the leading customer experience optimization

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Posted in Press Releases, Weather Marketing

Never Forget (about Weather Diversity)


As we approach a time when weather is becoming drastically different throughout the United States, it becomes a painfully obvious point to mention how crucial recognizing weather diversity is to a brand’s marketing efforts. Whereas, most of California, Arizona, and

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Posted in Weather Marketing